About Oculum Research and Analytics
Oculum employs rigorous methods in survey research to allow generalizability in its findings, in particular multi-stage random sampling.
Credible and Reliable
Oculum Research and Analytics seeks to diversify the pool of credible and reliable sources of data, analytics, and information in the Philippines.
Public Opinion
Oculum’s work is anchored on its quarterly public opinion polls that cover topics such as public support on various sociopolitical issues, trust in institutions, job satisfaction on top public officials, and voter preferences.
Professionals
Behind Oculum are professionals in the fields of communication and media, political science, and the social sciences.
SERVICES
Opinion Polls
We conduct opinion polls on a quarterly basis to gauge the nation’s sentiments on important sociopolitical issues and trust in institutions and public officials. Opinion polls are also an effective tool in the estimation of voter preferences. However, not all opinion polls are created equal. Oculum’s opinion polls utilize multistage probabilistic sampling, meaning respondents are drawn at random, to allow for reliable and generalizable results.
